Saturday, March 31, 2012

Business Opportunities Review by: What’s Hot

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Magnetic Sponsoring Review

Magnetic Sponsoring Review – A Glimpse into your Success

The days of MLM that exclusively involved cold calling, targeting friends/family and giving presentations in meeting rooms seem like a distant memory. Many new approaches have been introduced to the world of online marketing and this Magnetic Sponsoring review will explore one of the most successful and talked-about.
In case you are not familiar with it, Magnetic Sponsoring by Mike Dillard is an informative course about generating leads for any type of network marketing business with ease. The techniques taught in this course are said to be what you need to successfully build a downline no matter your experience or personality type. Go ahead- read further and let this Magnetic Sponsoring review give you a glimpse into your success!
What Is It?
One of the most successful new approaches to marketing is the noteworthy system, as mentioned above, called Magnetic Sponsoring. In the arena of MLM, attraction marketing generally yields very pleasing results. By utilizing the additional strategies involved with Magnetic Sponsoring, you no longer have to waste valuable time hunting down leads- qualified or not. Instead, you will reap the benefits of having qualified leads hunting you! This Magnetic Sponsoring review will give you valuable insight and show you how it can work for you!
In this Magnetic Sponsoring review, you will not only learn what Magnetic Sponsoring is but also how to incorporate it into the overall success of your business and recruiting efforts.

Magnetic Sponsoring is a system that teaches you about:

  •  Attraction marketing
  •  Effectively creating an online presence
  •  Leading customers to you
  •  Utilizing the tools that are out there and available to you
  •  Growing your downline
  •  Funded proposals (“A marketing plan that you can use to sell an inexpensive information product to your target market”- Magnetic Sponsoring)

If you are in the early stages of drawing up your MLM or network marketing plan, the useful tips listed below in this Magnetic Sponsoring review will help your venture off the ground and fatten-up your wallet.
Choose Wisely
It is critical that you choose the right MLM company if you wish to focus on Magnetic Sponsoring. Your company must support cutting- edge systems like Magnetic Sponsoring online. If it does not, doing things like recruiting a downline can become difficult.

Magnetic Sponsoring Review - Choice

The Right Product
The product that you choose to work with must be sough-after, high quality and timeless. In addition, it must be relatively easy to promote
The Price is Right
Due to the trouble surrounding today’s economy, a low buy-in cost is important. You don’t want to scare away potential new members by an outrageous buy-in cost… especially if they are just out to make some extra money on the side. Currently, the average is around $200.
What a Site!
Having your own well-constructed website or blog is a requirement of the business. This is actually the easy part so don’t let it scare you away. The way to have a successful site is to research keywords and fully understand SEO. Since few people venture past the first page of search engine results, your goal should be to make it to the first page. Be prepared to write articles and build backlinks on a regular basis. If you nail this critical step, you have paved the way for a lot of future traffic. You may learn a lot in this Magnetic Sponsoring review but this one cannot be stressed enough.
A Little Help
By choosing a system that enables you to use a software program, you will be able to drastically cut down your workload. An auto responder, for example, is a great way to monitor the leads you can use immediately as well as aid in your email campaign.
No Regrets
The right system and plenty of hard work can ensure the success of your internet marketing business. Once your curiosity on the subject has reached an all-time high, be sure to pick up a copy of Mike Dillard’s Magnetic Sponsoring and see for yourself just how easily obtainable your success can be. There is so much more to be learned. We couldn’t give away all of the secrets in this Magnetic Sponsoring review, now could we?
Many people have said that their only regret was not getting it sooner- don’t make the same mistake and let a regret ruin your chances of success.
To get your copy of Magnetic Sponsoring Click Here

To Your Success,

What’s Hot Inc.

 P.S. Would you like to learn how to generate traffic from the creators of Magnetic Sponsoring and have them do 99% of the work for you? Click Here to find out more


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Mad Bean Coffee Roasters-daring to roast the darkest beans!
www.madbeancoffee.com

Earn Your Way In









One aspect of doing business is access: who can you reach and at what level have they surrendered their borders to you?


 For instance, if one has a website selling quality industrial bags like RJ Diaz, and you come to that site, then I have zero access to you, except that you’ve loaned me your eyeballs for a moment. 


If, while you’re there, you see RJ has provided you with links to his Twitter account, for instance, so maybe you’ll choose to follow his account there, and that will be another point of access.



If he’s smart and lucky, RJ will earn the right to send you email. This will either go to your only email address, or more likely, to your “place where I subscribe to stuff knowing that others might eventually spam me” account. 

That’s another layer of access.

RJ doesn’t have access to your phone, nor does he have permission to text you. Yet. Does he need that? 

Another point to consider.
Earn Your Way In

To me, here’s the current access continuum:
Eyes on a site.
Social network connectivity.
Random/Junk email address.
Say hi at event level.
Personal/primary email address.
Text message level.
Phone level.
Take private meeting.
Stop by the house level.

Obviously, we earn this access. Sometimes, we earn it over time. Other times, we earn it because of a perceived exchange of value. Sometimes, we bypass “earning” it via friends.

One Quick Detour: The Perils of “Bypassing” Instead of Earning

I have a theory that any access that we earn via those bypass methods doesn’t really stick around. 

For instance, I bypassed earning access to a very successful entrepreneur and I was able to speak with him on a very personal level, but now, I won’t really be able to call back at my whim, because I didn’t fully earn it.

The same is true if we rent an email list or try to muscle our way into a level of access that wasn’t really a mutual experience. If we push for your email address and offer you an iPad, we’re not earning your address, we’re bypassing that earning. 

Do I think you’ll be more loyal to the interaction because you were trying to win an iPad?

How Much Access Do You Need?

Maybe the first thing to consider before you go about earning access is knowing just how much access you need. Let’s say you are looking to sell a product or service. Depending on what you’re selling would determine how deep access would be. 

Depending on the level of relationship you intend to have with the company, you’d know a bit more about the access you need.

In my case, people who subscribe to my free newsletter know they’re getting value after the very first issue, and when they do, they give me even more earned access. Do I need that level of access? Not exactly, but I like the intimacy. It works well with the Human Business Works mindset and ethos.

In other cases, like with RJ Diaz above, we might even have to ask just how much access RJ needs. I’d offer that he’d do better with your web eyeballs and maybe access to your less-than-private email. That’d probably be enough, at least for this project.

So, start by knowing what you do or don’t need for access.
How to Earn Access

Be helpful. That’s always my first advice. That’s what I do with my newsletter. I do something helpful. That’s how the blog works. That’s how one might earn more and more access.

Share other people’s stories. For whatever reason, access seems to grow if you do what you can to promote others. The more I tell the stories of others, the more people come to me to want to tell their story. Sometimes, this is useful. Other times, it’s a problem of people trying to bypass access. Either way, it helps me earn access.

Connect two helpful people together. This can be done so very wrong. But done right, connecting two people who are meant to do business with each other is a powerful way to earn access. Just pushing two “good people” together never seems to work.

 I have people offer that to me all the time, and I never do much with the contact. 

Never because the other person isn’t amazing but because there’s no immediate need nor any particular glue to keep that relationship going. That said, connecting two really helpful people together often lends itself to great future experiences.
Keep the contact alive. Access is a living thing. If you don’t connect with the person every few months at the least, you run the risk of losing that access. Keep it alive.

Give MUCH more than you take. This is the most important of these rules, and the one people overlook. 

My inbox is littered with takers. Oddly, I don’t seem to reply to them often. Then, I seem to forget their addresses. Then, I don’t see them around much any more. It’s like a magic trick. Give more than you take. It’s the only right way to do it.

Earn Your Way In

One last point. The people you should earn your way into are the up-and-comers. They need the relationships and so do you. 

It’s great to shoot for the “known stars” of a space, but it’s usually those people who have many clamoring over them. 

Instead, give the smart rising stars a shout. They will do more for your life than any “big name” ever will. I know that from my experience with working my way through this world. There are so few “big stars” who can spare the time to add value. The ones who give me my love and relationship value are people exactly like me, the up and comers.

You with me?


Monday, January 2, 2012

Creating and Using a Marketing Calendar Effectively

The marketing tools that you keep in your toolbox help you in the success of your marketing goals. A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner.
By using a marketing calendar effectively you will not only be enabled to coordinate all your marketing efforts but it also assist you in budgeting your adventures.
A marketing calendar can keep you on track, making sure that you are using every opportunity that you have to market without lapsing in your efforts. With it you can rest assured that your planning, budgeting and staffing are taken care of. This alone could save you hundreds if not thousands of dollars.
How to Create and Use a Marketing Calendar?
Marketing calendars can be created to address your specific needs. Most marketing calendars break down the weeks of a year and address the marketing activities that will take place in each week. A calendar will be best used if it is specific, spelling out individual promotions or events. I've personally found it best in my experience to include the marketing cost for each event and the results that came from the event. By doing this it is easy to see at a glance which events and strategies were productive and on target. This aids you in planning your marketing in the future.
A marketing calendar also crystallizes your focus and allows you to see the investment and value in your marketing program. By doing this you are able to build a consistency in your planning. This again will aid you in preventing marketing lapses that cause the "feast and famine" effect that many businesses experience.
Below you will find a link to a sample marketing calendar that you can download. Remember to be flexible when creating your calendar. Rest assured that there is no right or wrong way, it's really about what works for you. The purpose of your marketing calendar is to create results - this is just the first piece to mapping to those results.
Remember this is only a template, you will want to adapt it to fit the needs of your business.
Click Here to Download the Template in .pdf format 


Affiliate Marketing Holiday Calendar 2012

Ready to start some advance planning for your affiliate promotions in 2012?

Here’s a basic holiday calendar.
Jan 1 – New Year’s Day
Jan 2 – New Year’s Day’ observed
Jan 6 – Epiphany
Jan 13 – Stephen Foster Memorial Day
Jan 16 – Martin Luther King Day
Jan 23 – Chinese New Year
Feb 1 – National Freedom Day
Feb 2 – Groundhog Day
Feb 14 – Valentine’s Day
Feb 20 – Presidents’ Day
Feb 21 – Shrove Tuesday/Mardi Gras
Feb 22 – Ash Wednesday
Mar 1 – St. David’s Day
Mar 2 – Read Across America Day
Mar 11 – Daylight Saving Time starts
Mar 17 – St. Patrick’s Day
Mar 20 – Vernal equinox
Apr 1 – Palm Sunday
Apr 5 – Maundy Thursday
Apr 6 – Good Friday (Many regions)
Apr 7 – Holy Saturday
Apr 8 – Easter Sunday
Apr 9 – Easter Monday
Apr 17 – Tax Day
Apr 25 – Administrative Professionals Day
May 1 – Loyalty Day
May 1 – Law Day
May 3 – National Day of Prayer
May 5 – Cinco de Mayo
May 13 – Mother’s Day
May 15 – Peace Officers Memorial Day
May 17 – Ascension Day
May 18 – National Defense Transportation Day
May 19 – Armed Forces Day
May 22 – National Maritime Day
May 27 – Pentecost
May 28 – Whit Monday
May 28 – Memorial Day
Jun 3 – Trinity Sunday
Jun 7 – Corpus Christi
Jun 14 – Flag Day
Jun 17 – Father’s Day
Jun 20 – June Solstice
Jul 4 – Independence Day
Jul 22 – Parents’ Day
Aug 15 – Assumption of Mary
Aug 19 – National Aviation Day
Sep 3 – Labor Day
Sep 8 – Carl Garner Federal Lands Cleanup Day
Sep 9 – National Grandparents Day
Sep 11 – Patriot Day
Sep 17 – Constitution Day and Citizenship Day
Sep 21 – National POW/MIA Recognition Day
Sep 22 – Autumnal equinox
Sep 30 – Gold Star Mother’s Day
Oct 1 – Child Health Day
Oct 4 – Feast of St Francis of Assisi
Oct 8 – Columbus Day (Most regions)
Oct 9 – Leif Erikson Day
Oct 15 – White Cane Safety Day
Oct 16 – Boss’s Day
Oct 31 – Halloween
Nov 1 – All Saints’ Day
Nov 2 – All Souls’ Day
Nov 4 – Daylight Saving Time ends
Nov 6 – Election Day
Nov 11 – Veterans Day
Nov 12 – Veterans Day’ observed
Nov 22 – Thanksgiving Day
Nov 23 – Black Friday
Dec 2 – First Sunday Advent
Dec 7 – Pearl Harbor Remembrance Day
Dec 8 – Feast of the Immaculate Conception
Dec 17 – Pan American Aviation Day
Dec 17 – Wright Brothers Day
Dec 21 – December Solstice
Dec 24 – Christmas Eve
Dec 25 – Christmas Day
Dec 26 – Kwanzaa (until Jan 1)
Dec 31 – New Year’s Eve
About What's Hot

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Helen is a blogger, market researcher and Internet Marketing consultant, best known for her "Facebook Advertising Campaign Package ", whatishot : I will shout out your advertising website Link or event for $5 on fiverr.com(referred to by industry professionals as  'What's Hot' of Facebook marketing) 

Market Research for 2012

Submitted December 27, 2011 - 10:00
Market Research- Marketing Research -Strategy Online Market Research


Every year ends with dozens of prediction pieces looking back on the past year or ahead to the next.  Heading into 2012, some of the “Top 10” lists are expanding to 12 to celebrate, with topics ranging from beer to mobile infrastructure.  While there are many year-end lists for the market research world, I’ll offer a single theme instead – Convergence.

Mathematically, convergence may signal the arrival of computational limits or even the irrelevance of sequence order.  However, in market research  “convergence” is more like what happened in the convergence of the telecommunications industry – where several services are available from the “same pipe”.  Here are some examples of areas in market research where we might see convergence in the year ahead:

Mobile and Shopper research will collide.  A National Retail Federation poll recently found 41% of members were increasing investment in mobile retail and marketing.  It’s crucial to continue to develop and test new mobile research programs to help us continue to progress.

Mobile is no longer the “3rd Screen”.  Many households are moving to digital entertainment and away from traditional TV, and the use of mobile streaming apps is on the rise.  For brands, the ability to track advertising, image and sentiment will get more complex and the sheer volume of data will require creative new models to make sense of it.  This is an area where research analysts can bring expertise to the conversation.

Gamification of research will be extended to mobile devices.  While there is still much investigation into the best implementations for game-based research, the movement to mobile devices will create pressure on game-like and game-based research.  This will affect the validation of both gamification and mobile research.

Economic issues in Europe will force brands to more closely manage pricing.  The interconnected economies of North America and Europe create the need to have a global aspect for domestic price plans.

Pricing and Packaging will converge into a single study architecture.  The tradeoffs between changing or holding price points will drive new studies that collect attitudes on simultaneous changes to price, package size and quantities that are all variables for pricing strategy.

Social Media drives statistical research, and vice versa.  Social media monitoring is being used to inform sentiment analysis across brands – however the elements needed to make predictive assessments are still missing.  Research analysts will increasingly experiment with adding social media metrics into time-tested models.

Brands will begin using traditional methods to test and quantify social media trends.  As the flexibility and speed of traditional studies increases, it’s harder to ignore the value of social media data in helping us better understand consumers.  But what we need is the discipline of traditional MR methods to deliver predictive data necessary for business change.  This will be especially useful in proving ROI for event sponsorships as well as understanding “cause marketing” endeavors.

The definition of “actionable” data will change to include visualization for the non-research stakeholders. Insights teams will partner with other organizations to deliver results to a wider audience.  The need for storytelling calls for us to leverage research, business intelligence and analytics to create directive results that can be interpreted by a wide variety of audiences.

Research analysts will increasingly utilize data from non-traditional sources to answer market problems, including customer databases, POS data and web analytics.  This may or may not be part of the “Big Data” evolution, but multiple data sources will increasingly be found in study research.

Traditional research methods will not die.  Tried and true methods like surveys, ethnographies and the like will be combined in new ways, with yet-to-be-discovered methods to deliver actionable insights for business.  There is no end to the opportunity for change.
I guess we ended up with a “Top 10” list after all!

2012 will be a transformative year for Market Research.  

Sunday, January 1, 2012

10 Computer Shortcuts: Obvious to Techies but Unknown to the Rest


I’ll cover my head in shame: I only discovered keyboard shortcuts about a year ago. There, I said it.
Here are a few shortcuts that take out excessive mouse use and — cumulatively over thousands of computer movements per week — save hours and hours.
There a million and one “shortcuts,” but learning them all takes forever. The headache savers below are those I use almost every time I touch a computer. Though self-evident to most techies, I hope a few Luddites like me will find them a revelation. If using a Mac, use the Cmd key instead of Ctrl…
For Firefox (get off of the slow and virus-prone Internet Explorer):
Ctrl-K - Takes you directly to the search box at the upper right, where you can search Google, Amazon, and more with one click (Enter)
Ctrl-L or F6 (latter PC) – Takes you to the URL field to type in a new web address (Hint: just type in the name of a company or person — no “www” or “.com” — and hit enter to find their website, if it exists)
Ctrl-T – Opens a new tab
Ctrl-D – Bookmarks the page
Ctrl-+ – Increases font size on any webpage
Ctrl-[-]- Decreases font size
Ctrl-0 [zero] – Returns font to original size
For Gmail:
First, go to “settings” to the upper-right of your inbox and turn on keyboard shortcuts. There are a lot of them, but there are my faves:
c - compose a new message
tab + return/enter – send message
u – return to inbox (or previous conversation list)
r – reply
a – reply all
f – forward
e – archive
and my favorite of all:
# – delete message
What are your favorite keyboard or computer shortcuts?