Monday, June 9, 2014

Property preservation

P.P. Insider Secret's 


Training

WORKSHEETS

tools-to-get-you-started


Property Preservation Glossary  


DIRECTORY

R.E.O. Agents 






References

 

RESOURCES

 

PROPERTY PRESERVATION:

Our Services

We have extensive experience and knowledge in property preservation, property rehab & repair, inspections, and lockout field services. Our executives are often consulted as industry experts on these topics. We provide a complete portfolio of property preservation and maintenance services, lockout field services, repairs-rehab, inspections, code compliance management including vacant property registration, and utilities management. We offer custom programs as well as flat-fee and a-la-carte solutions. We serve a variety of clients including banks, servicers, asset managers, investors, credit unions, and default attorneys. The following is a list of our most requested services broken up into 8 general areas.

Property Preservation: Occupancy Verification, Securing (re-key, lockbox, & board-ups), Debris Removal, Lawn & Yard Maintenance, Winterizations, De-winterizations, Emergency Services, Hazards, Repairs (health, safety, code, emergency, plumbing, roofing, environmental & mold remediation, cosmetic, and general), Water Extraction, Carbon Monoxide & Smoke Detectors, Pool Securing & Maintenance, Sales Cleans, Sprinkler Systems, Pest control, and Vehicle Removal
Ongoing Maintenance: Inspections, Lawn & Yard Maintenance, Snow & Ice Removal, Pool Maintenance, and Sales Cleans
Inspections: Full suite of interior and exterior inspection services including Condition/Occupancy Inspections, Borrower Interviews, First Time Vacancy Inspections, Property Condition Inspections, Fannie Mae Form 30 Inspections, Ongoing Inspections (Occupancy & Vacant Property), Quality & Compliance Inspections, Bankruptcy Inspections, Insurance Loss Draft Inspections, Natural Disaster/FEMA Inspections,  manufactured Home Inspections, Title 5 Inspections, Pre-Eviction Inspections, and Sale Date Inspections
Property Rehab and Repairs: Electrical, Plumbing, HVAC, Roofing, Flooring, Structural, Demolition, Carpentry, Drywall, Interior & Exterior Painting/Repair, Appliance Replacement, Environmental Testing & Remediation, Fixtures, Windows and Doors, Health, Safety, Code, Masonry, LBP Testing & Remediation, Landscaping, Sprinklers, and Pools
Rental Property Management: Property Qualification, Property Rehabilitation & Repairs, Property Preparation, Marketing, Tenant Sourcing & Qualification, Leasing, Rent Collection, Renters Insurance, Home Warranties, Maintenance & Emergency Services, and Utility Management
Eviction Field Services/Personal Property Disposition: Moving and Storage, Curbside, Personal Property Disposition, Special Needs (animal removal etc), Re-key & Securing, Personal Property Posting Notification, and Cash for Keys Settlement
Code Compliance & Utility Management: Vacant Property Registration, Ordinance Compliance (monitoring & reporting), Code Violation Monitoring/Negotiating/Curing, HOA Demands, and Utility Management
Third Party Communication & Reporting: All client required systems communication and reporting including Equator, Resnet, and P260
Loss Mitigation: Cash for Keys Settlement, Door Knocking, and Relocation Assistance
Valuations: Interior and Exterior BPOs


SUPPLIERS:

http://www.bargainlocks.com/  Locks, Deadbolts, sump pumps, pool covers ... etc.

http://www.mfssupply.com/  Locks, Deads, yada yada ...  these guys also have appliances for REO properties.

http://www.maximlocks.com/  Locks, Deads, Lockboxes .. the usual.

http://www.ushardwaresupply.com/  Same as above, I get bored typing it over and over.

http://www.anacondatools.com/  These guys sell digital deadbolts ...  You know who they are for if you work for them.
So I almost always buy from bargainlocks.  The sump pumps are perfect for the preservation industry.


GOVERNMENT AGENCIES:

HUD                  Veteran's Affairs                FEMA                  FreddieMac                    FannieMae                     GinnieMae

TRADE ASSOCIATIONS:

National Assoc of Mortgage Field Servicers    I'm still not a member.  I fail to see how they help the small, local contractors.  Maybe I'll sign up to see if I can get some answers.

Mortgage Bankers Assoc

Society of Independent Representatives

FORUMS:

There are a bunch on LinkedIn ...  just look up the key words "property preservation" in the Group search.  There are also many more on Yahoo! Groups as well.  Just look up the right keywords.

http://www.reddit.com/r/propertypreservation OK, so I know I just started this sub-reddit, but I think it could really take off.

http://www.fiandpp.com/  I'm on this one, but it cost $5 a month. 

Contractor Talk - Property Preservation Forum - Make sure you use the search button before asking your question.  It's probably been answered 10 times already.

AgentsOnline - Property Preservation Forum  - Not a lot of action on this one.

TECHNOLOGY:

GoToMyPC.com  I use this daily.

http://www.eastpointsystems.com/  These guys make Field-Comm.  I like it.

http://www.ezinspections.com/ These guys make a web-based solution to upload your results.

http://www.propertypreswizard.com/control.php PropertyPresWizard - REO/Preservation Management Software

FleetMatics I put a locating device in each of my vechicles.  These guys make it easy to track all your crews and have detailed reports of where they were and for how long.

Microsoft Streets and Trips  I use this program to do all my routes.  You could also use Mappoint.

INDUSTRY NEWS:

Default Servicing News

Mortgage Daily

Mortgage News Daily

Mortgage Servicing News

National Mortgage News
 



Similar Blog:

How to start a Foreclosure Cleanup Business ''On the cheap''

Property Preservation Maid Service

This is the process of thoroughly “cleaning” the entire inside of a property which includes vacuuming and mopping all floors, cleaning all windows and light fixtures, kitchens and bathrooms, stoves, ovens and refrigerators.

Depending on the client who orders the maid service work order, there may be additional tasks related to cleaning that you need to complete.

Depending on the client who orders the maid service work order, there may be additional tasks related to cleaning that you need to complete.

Tools Needed To Complete Maid Services

  • regular vacuum
  • shop vac
  • paper towels
  • oven cleaner
  • glass cleaner
  • duster
  • mop
  • pine sol
  • 5 gallon "water cooler sized" container of water 

Videos Showing Property Preservation Maid Service

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Property Preservation Glossary

Adjuster Scope - An estimate prepared by an insurance adjuster (estimator) addressing specific damages covered by an insurance policy.

Adverse Occupants – Occupants who are in possession of a HUD owned or Custodial property without the legal right to be there.

Acquisition – The process through which a real property or mortgage note secured by a real property is conveyed to HUD. Properties and mortgage notes are conveyed (acquired) from a number of sources. 

Broken Window – A pane of glass that has a visible opening that permits entry or exposure to the elements or which is so badly cracked as to constitute a hazard, e.g. a window with a crack that divides a single pane into two or more pieces.

Broker price opinion (BPO) - Estimate of probable selling price of a residential property based on selling prices of comparable properties in the area.

Cash For Keys - When the bank or servicer is willing to pay the occupant of a property to vacate by a certain date.

Convey Condition or Conveyance Condition - The standards a property has to meet to be considered ready for conveyance, meaning it must be undamaged by any surchargeable event, such as earthquake, flood, tornado, hurricane or fire. Many of the properties you will be working on are HUD guaranteed loans. The Dept of HUD requires a property to be in conveyance condition before they will allow the mortgagee (aka the lender) to transfer the property over to them so they can be reimbursed as per HUD's mortgage guarantee program. For a property to be in convey condition, the house and any outbuildings (garage, shed) must be secured with locksets that are coded to the proper key codes which are determined by which bank you are dealing with, all windows must either have all glass reglazed or be properly boarded (more on correct bank boarding techniques later), all exterior debris and health hazards must be removed (see definition of health hazards later in this section), any damages to the property which can cause future damage have been repaired, grass needs to be cut if it is grass cut season, the house must be properly winterized (if in season), no safety hazards, and there can be no known code violations. This is one of the most confusing areas of the entire business. I suggest that you spend some time researching the Dept of HUD's website for additional information about this very important term.

Cracked Window – A pane of glass that is still intact but may have slight imperfections that do not amount to an opening in the glass or do not constitute a hazard, e.g. a pane of glass that has been damaged but not broken and there is no danger of falling glass or weather damage to the property.

Days – Unless otherwise specified, all references to "days" mean calendar days.

Deteriorated Paint – Any interior or exterior painted surface that exhibits cracking, scaling, chipping, peeling, or loose paint.

Defective Service – A service or deliverable that does not meet the performance standard specified in the contract for a specific performance requirement.

Electronic Portal – A secure, electronic web-based system accessible to the Prime Contractor and Subcontractor for transferring report files, photographs and information.

Emergency Contact Sign – A visible sign on the property that provides a toll free, 24-hour telephone number to report emergencies.

Existing Property – A property that had been assigned to a former Contractor. These properties have usually been inspected, appraised (or orders for appraisals have been placed), and initial property maintenance services have been performed. These properties may be HUD-owned properties of HUD-custodial properties.

FHA
 – Federal Housing Administration, an organizational unit within HUD.

Fire Damage - Damage caused by fire or smoke. This type of damage can be minimal or it can be so extensive that the entire property needs rebuilt

Government Technical Representative (GTR) – A HUD employee who acts as the Contracting Officer’s representative in all matters concerning the technical aspects of a contract. The GTR is responsible for giving Contractors technical advice and guidance related to the work required by the contract. Moreover, the GTR is the principal judge of a Contractor’s performance, including the quality and timeliness of services. Appointed in writing by HUD.

Health Hazards - Health hazards is a form of debris that has the potential to contaminate and harm humans. Common items in this category include feces (both human and animal), mold, dead bugs, extremely stained carpeting, rotten food, bodily fluids, unknown chemical containers.

Held Off Market or HOM – Those properties that HUD has determined not to offer for sale. Properties may be held off market at any point after assignment to the Contractor.

HUD – The U.S. Dept. of Housing and Urban Development. The terms “Department of Housing and Urban Development”, “HUD” and “Government” shall be synonymous and may be used interchangeably in this contract.

HUD Owned Properties – This refers to properties that have went through the foreclosure process and been conveyed to HUD. HUD-owned properties are also referred to as "Post Sale", "HUD REO" or just "HUD Homes".

Initial Services - This is typically the very first Work Order that a client will send to one of their Maintenance Vendors, once a property is found to be vacant. This type of Work Order involves gaining access to the interior of a property, installing a bank-coded lockset and lockbox for future entry, removing debris, winterizing or lawn maintenance (depending on which season), making sure all entry doors, windows, garages and outbuildings are secure, documenting the condition of the property (with photos and checklists), as well as anything that would be considered the Mortgagor's Personal Property and especially any damages that might delay a conveyance. Each asset management company is slightly different in their method of operation, so all the elements involved in an Initial Services Work Order might vary slightly one company to the next.

Maid Service - The process of basically “cleaning” the inside of a property including but not limited to vacuuming and mopping all floors, cleaning all windows and light fixtures, kitchens and bathrooms, stoves, ovens and refrigerators. This is basically a thorough cleaning of the whole house; however, most servicing companies require their cleanup contractors to complete a lengthy checklist and take specific photos in order to verify that this cleaning was completed up to their standards.

Marketable Condition - Marketable condition refers to property that is basically in “move in” condition and ready to offer for sale with a real estate agent. This term is normally used to describe the "end result" condition of REO properties with the following characteristics: free of debris, free of visible insect/rodent infestations, free of health and safety hazards, wiped down and clean bathrooms, cabinets, refrigerators, freezers, counter tops, and windows, free of bad smells, clean floors and carpets, completed repairs required to correct safety hazards, completed, approved repairs that needed to be done prior to listing the property, free of yard trash and debris, cut grass and trimmed bushes, patched holes, properly secured to protect the public, swimming pools and wells that are properly secured to protect the public.

Mortgagee – An FHA approved mortgage loan holder or mortgage loan servicer. The bank or lender in charge of servicing the loan would be considered the mortgagee.

Mortgagee Neglect – For a mortgage insured on or after January 1, 1977, the failure by a mortgagee to inspect, or take reasonable action to preserve and protect a property securing an FHA insured mortgage, as required by 24 CFR 203.377. Reasonable action includes initiating foreclosure within the required time frame pursuant to 24 CFR 203.355(b).

Mortgage Field Services - Refers to the industry of professionals who provide maintenance, inspection and repair services to the mortgage industry, working mainly on foreclosure houses. Also known as Property Preservation.

Mortgagor - This is the individual who borrowed funds from the lender - more commonly known as the homeowner.

Newly Assigned Property – A property assigned to the Contractor (or Subcontractor) which has not been previously assigned to any contractor (or Subcontractor) for management. The Contractor (or Subcontractor) shall perform all applicable services for this type of property. These may be HUD-Owned or HUD-Custody properties.

Non Surchargeable Damage - Damage to the property that is not the responsibility of the mortgagee because it was not caused by fire, flood, earthquake, hurricane, tornado or mortgagee neglect.

Occupied Conveyance - A formal process through which a mortgagee receives permission to convey an occupied property to HUD. The term may also be used as a noun to refer to a property conveyed in this manner.

Owner Occupant – An individual purchaser who intends to use the property as his or her principal residence.

P260 – HUD electronic monitoring system which allows approved users to access information and store information for FHA insured property.

Property Preservation - This term refers to the industry of professionals who provide services to banks and asset management companies on their foreclosure houses. Typical services provided are repair, inspection, insurance claim management and maintenance. Also known as Mortgage Field Services. Recently the misnomer "foreclosure cleaning" has been used to refer to the Property Preservation industry even though cleaning is only a very small part of the services provided by professional Property Preservation companies. If you want to be taken seriously, you should never refer to it as "foreclosure cleaning".

Quality Control – Actions taken by the Contractor to control the production of supplies and services to ensure that they conform to the performance requirements and standards. Quality control procedures are outlined in the Quality Control Plan (QCP) developed by the Contractor.

Real Estate Owned (REO) – An industry term used to describe properties acquired through foreclosure of a mortgage note. The term REO is generally used to describe foreclosure properties that involve loans that are not FHA insured. However, properties owned by HUD are sometimes referred to as "HUD REO".

Reconveyance – The process of returning a property to a Mortgagee by recording a deed in Mortgagee’s name and seeking reimbursement for claims paid plus expenses.

Roof Damage - Damage to the roof such as missing shingles or missing flashing that is causing an active roof leak. Another example could be a large tree branch that fell on the roof (If this fallen tree branch could be linked to some type of extreme weather event then it would be classified as storm damage).

Safety Hazards - Safety hazards can be missing handrails, a severely sagging ceiling, flooring that may pose a trip hazard, hanging gutters, broken steps, uncapped gas lines and wires.  You can probably think of several more just using common sense.

Secured Properties – A property where all windows, doors and openings are locked, boarded (where authorized), or otherwise secured to prevent unauthorized entrance by person or animal into any portion of the dwelling, including exterior entrances to crawl spaces, and any other structures on the property, e.g. garages and sheds.

Securing - This term refers to a number of items that involve door locks replaced, all outbuildings locked, all broken windows properly boarded according to HUD specifications.

Special Property Inspections – This is a quality assurance inspection of HUD properties performed by HUD contract inspectors.

Storm Damage - Damage caused by flood, hail, wind, fallen trees, etc. An example would be dented aluminum siding, fallen tree branches, roofing shingles that have bent or blown off the roof.

Surchargeable Damage - Damage to the property due to fire, flood, earthquake, hurricane, tornado or other natural disaster. This includes mortgages insured on or after January 1, 1977 due to mortgagee failure to inspect or take reasonable action to preserve and protect vacant or abandoned properties.

Theft/ Vandalism Damages - Damages caused by thieves and/ or vandals such as stolen copper plumbing supply lines, graffiti, holes in walls caused during the theft of electrical wiring or plumbing, broken/ kicked in doors, broken windows, stolen electrical wiring, etc. Some companies prefer that you separate these 2; therefore, theft damage involves some type of theft and vandalism damage is simply damage without any visible theft.

Trashout - Removing interior and exterior debris and abandoned personal belongings. Also known as cleanout, foreclosure cleaning and debris removal.

Updating a Work Order - The method your client wants you to follow in order to send them information such as progress reports, photos, invoices, estimates, etc. They will either have a secured website or will request that you send the necessary info to them by e-mail.

Water Damage - Interior damage such as water stains, water logged carpet, buckled hardwood flooring caused by water intrusion from a leaky roof, freeze damaged plumbing pipes, flood caused by sump pump failure. This does not include the mold damage that appears very soon after.

Monday, June 2, 2014

Most popular Swimwear for 2014

1. Solkissed Swimwear
 With Solkissed Swimwear, not only will you feel well, but look great. Solkissed brings to the market trendy and flirty bikinis that are hand made and original at an attainable price. The beautiful array of colors and styles allow fashion and function to float from the beach to sunset cocktails and everywhere in between.

Saturday, May 24, 2014

How to start a Foreclosure Cleanup Business ''On the cheap''

    1. How to Start a Foreclosure Cleanup Business "On the Cheap"

    2. There are some definite costs to starting a foreclosure cleanup business. It's not one you can start with no money - and don't believe anyone who tells you otherwise. But, costs can be mitigated. Following are some concrete suggestions on how to start a foreclosure cleaning business "on the cheap."


    3. 3 Concrete Suggestions for How to Business Cleaning Foreclosures Cheaply Rent Equipment: While it's ideal to have your own equipment when you own a foreclosure cleanup business, you can rent almost everything you need until you can afford to outright purchase it. For example, a trailer and a dumpster. Most jobs will require these, as you will have to clean and remove trash and debris from a property. But this equipment can be rented very reasonably.


    4. Equipment Tip: Familiarize Yourself with Costs before You Start Marketing To start to get an idea of the costs of things you will be renting often (eg, ladders, lawn equipment (in warm seasons); tools, etc., visit your local Home Depot or Lowe's. As these are built-in costs for your business, you should have an idea of how much it will cost to rent these things for your foreclosure clean out business until you can afford to buy them.


    5. Subcontract: Another way to start a foreclosure cleanup business on the cheap is to subcontract out as much as you can. Cleaning, you can handle yourself. But, if there are jobs that you're not equipped to handle because you either don't know how, or don't have the proper tools, outsource - eg, painting, plumbing, electric, window repairs, etc. Just build the cost of hiring contractors into your estimate.


    6. Market Online: One of the biggest costs most new businesses face is marketing. Luckily, a foreclosure cleanup business is one where marketing can be done on the cheap. Why? Because your primary customer base (eg, realtors, bankers and investors) are all online. And, they are easy to find. So use email marketing. It's free. Add a couple of vehicle signs to this (every foreclosure cleanup business should have vehicle signs) and this is all the marketing you'll need to do to get business flowing in initially. While there are legitimate startup costs you can't get around when you start a foreclosure cleanup business (eg, insurance, vehicle, phone), everything else can be done "on the cheap" until you start bringing in business.


    7. Sources:ehow, wikihow, about.com, ezinearticles


Hot Businesses You Can Start Now


Children's party planner


courtney price glamour avenue parties hot startups
Searches by would-be customers: 6,012 in 2013, up from 1,393 in 2012
Entrepreneurs listed: 816 in 2013, up from 229
Typical pay: $105 an hour
 
Planning kiddo's birthday party can be fun and stressful at the same time, especially for parents who try to outdo each other with bigger and better events. That's where children's party planners like Courtney Price come in.

Price got the idea to start the business when she was on maternity leave from her HR job in 2009. "I was already thinking about a total change of pace. I've always been creative and I enjoy children," she said. So she first tried it on a part-time basis. "If I failed, at least I knew I took a stab at it," she said.
Demand quickly took off. Eventually, she quit her corporate job and started Glamour Avenue Parties in 2010.
Price takes her business on the road, going to clients' homes to set up unique birthday party themes such as spa, rock star or tea parties. She can also customize the theme if parents have their own unique ideas.
Based in Spring, Texas, Price typically is booked Friday through Sunday. Her rates range from $275 to about $600 per event. For that, "I provide chairs, decorations, plates," she said. "Basically everything you will need for the party."

NEXT: Senior care giver

Senior care giver
nancy cole caregiver hot startups
Searches by would-be customers: 3,043 in 2013, up from 1,412 in 2012
Entrepreneurs listed: 415 in 2013, up from 182
Typical pay: $15 an hour
 
As nursing home costs soar in the United States, many families are opting instead to hire in-home caregivers to assist elderly family members.

Nancy Cole was working as a housekeeper at a local hospital in Seaford, Del., in 2003 when her 92-year-old grandmother fell and broke her hip. She cared for her grandmother while also continuing in her full-time job. When her grandmother passed away five years later, Cole started thinking about becoming a full-time senior care giver.

She enrolled in nursing school, moved to a nursing track at the hospital, and earned her certified nursing license in 2007. The following year, she decided to work for herself as an independent caregiver.
Cole now takes care of clients five days a week, and works overnight as well at times. It's hard and rewarding work, she said.

"To succeed at being a caregiver, you have to be compassionate, patient and kind," said Cole. "You also have to enjoy giving back to others."

NEXT: Addiction recovery counselor

Addiction recovery counselor
warren schloss hot startups
Searches by would-be customers: 4,664 in 2013, up from 1,131 in 2012
Entrepreneurs listed: 212 in 2013, up from 75
Typical pay: $82 an hour
 
Widespread prescription drug abuse is boosting demand for addiction recovery counselors. On Thumbtack, searches for addiction recovery counselors have jumped 300% from last year.

Warren Schloss owns a Narberth, Penn.-based private practice that specializes in addiction counseling. He started out in the field 19 years ago as a volunteer at a rehab center. "There I realized I had the skill set to make me pretty good at it," he said.

He decided to get formal training. Four years later, he was a certified addiction recovery counselor. He worked as a counselor for 17 years at various centers, then two years ago, started his own practice.
For anyone that's interested in becoming a recovery counselor, Schloss suggests volunteering first to make sure they can handle the challenges.

"You can't get anyone sober, and keep them sober," Schloss observes."They have to do the work themselves. It's important to learn how to separate yourself from clients and still give them your best input."

NEXT: Foreclosure Cleanup Business


NEXT: Inventing


NEXT: Affiliate Marketing


Saturday, May 3, 2014

56 Key Profit Building Lessons I Learned from Jay Abraham’s

MasterMind Marketing Training.

 

Jay Abraham is a man you should all know. If you do not - go to the library and start

learning - just do it! 



He has created over $12 Billion dollars in profits for his clients. I had one person ask me

where this number came from and why they should believe it. I mean - $12 Billion is a

big number and hardly believable - right? Well - it is proven, documented and analyzed -

it is true. It is not a claim it is fact. 



I heard from numerous people at the MasterMind Marketing Seminar on how Jay's

techniques single handedly made them hundreds of thousands (if not millions) of dollars

in profits. In fact probably 10% of the room were millionaires and got that way through

Jay's techniques. 

 

As well, of those millionaires in the room - the MasterMind Marketing

Training was on average their 4th training class they had taken from Jay Abraham. And

his courses average $10,000 - and quite a few of those same people had taken his $25,000

course.



So his stuff works. Get learning it.


I am going to save you some time and money though. I am going to summarize some of

the main points that you should all immediately start applying to your life and your

business.


From there though - it is up to you. Will you keep doing what you have always done? Or

will you make a change and profit beyond your wildest expectations?


It is entirely up to you. I want you to profit. But I will not hold your hand along the way

though. If you take action and let me know you did - I will work one on one with you to

implement these techniques in your own business. 



Lets get on with it! 



1 - Ask yourself this question - "Are Your Goals Worthy of You ?" 

Read it and ask it again. 

It is the opposite of what 95% of people ask - they switch the words and ask if

they are worthy of their goals. WRONG ! You need to have confidence in your self and

your vision in life. 

 

Are your goals big enough and grandiose enough? Make them so.

Dream big, really really big. And then ask again - is that goal worthy of you?

 

2 - Start working in time chunks. Set aside 2-4 uninterrupted hours for you projects.

Most people will start a project and deal with interruptions as they come through the

door, or email, or phone. WRONG! You are now a time chunker - and people around

you need to understand this is the way you now work. Get used to this way of working

and you will accomplish amazing things. 



3 - Start seeking the valuable lesson in everything you do, hear, experience and pass

by. No matter if the project fails or succeeds - write down what you learned from it.

Every person you meet and every thing you do - has a lesson you can learn. It is up to

you to find out what that lesson is though. And do it before you forget. Write it down in

your journal (if you do not have a journal - go get one). 



4 - Read your lesson journal - which lesson can you apply today to your next project?

Or your next problem? Then do it. Find a way to apply and use that today - do it and

record your results.



5 - No matter what your business is - get your journal out and write down this question at

the top of the page - "how can I personally make my clients lives better?" A simple

question but very powerful. Think about it - how many companies that you deal with off

line or online - apply this model? Less than 10% I bet. Most of them are out to get the

sale and then move on to the next "prospect". If they actually considered how they could

help your life be better - how effective could they be? For example - there is a company

that I personally dealt with offline that sell kids educational products. I spent $2,000 on

their products about a year and a half ago. And never heard from them again. If they had

though about how they could help me and my kids have a better life they would quickly

realize that they could offer me products to help us at least monthly. I would gladly

spend $100/month on my kids future and success. And yet I have never heard from them

again. Do you know anyone like this? How does it apply to your business?

 

6 - Always have your antennae up. Look and listen for ideas, insights, concepts that

you have never thought of. Write them down. Talk to anybody and everybody you run

into. Ask them what they do, how they do it, why they do it, what could make their jobs

better, their offerings better, what are their dreams and aspirations? 



7 - Ask yourself - "what don't I know that is absolutely critical to my success?" Then

decide where you can find that information quickly. Start writing down ideas on how

you can work with people that have that knowledge. If you do not have money to pay

them for their expertise - how else can you work with them? Any way you can trade

services for services or services for products or products for products? 



8 - Start writing a book. On whatever you are good at, or whatever you want to be good

at. Start researching the industry and successful businesses in that industry. A book is

one of the most important tools to building your credibility and to build on publicity for

your business. The book does not necessarily be one you sell - it can be a bonus for

prospects or clients to show them you know what you are talking about.


 

9 - Find or pick a charity that you deeply believe in. How can you help them

accomplish their goals? Possibly volunteer your services or donate products they can

auction off to raise funds. Donate a percentage of all revenue you receive to the charity.

Find multiple ways to help them and you will quickly find opportunities knocking on

your doorstep.

 

10 - Start building a dream team. These people can be people in your life now (if they

are motivated and positive people) or people you would love to work with. If you do not

know them now - think of ways you can give back to their interests, passions or

charitable causes they are interested in. Start interviewing these people and find out what

makes them tick.



11 - Create your stadium pitch. Get some paper out and think about your product or

service. Imagine you have a stadium of 50,000 people at your beck and call. You get 30 -

60 seconds in front of the audience to convince them of you and your offering. What

would you say? How could you get your point across so convincingly that they would be

stupid to say no? Now consider the fact that any one of them can walk out at any point in

time and do not have to listen to your pitch. Would your pitch change? What can you say

to make them stay? What can you say to make them buy?

 

12 - Consider that there are only 3 ways you can grow your business. You can

increase the number of clients, increase the average sale price, or increase the number of

times they buy in a year. Most people (90%) focus in on increasing the number of clients

- and it is the least effective and the least profitable. So what can you do to increase the

other 2 methods?

 

13 - Use a shotgun approach to marketing your business. Think of multiple ways to

promote your offering - and have them all happen at once. Very similar strategy to war -

air, land, water each of which has multiple resources and fire power coming at the target

(the customer) at once. How does this apply to your offering ? What types of fire power

will you use?

 

14 - Test all of your crazy ideas. No matter how crazy they sound - try it out. Find out

which ones work. Then optimize how effective they are. Test all variations of that idea.

Find out which variation works best.

 

15 - Think of your offering your prospects see. What can you do to educate your

prospects to the extreme that they know everything there is to know about what you do?

If you are an expert (which you need to be) in your business - how can you show your

clients how they too can be an expert - before they purchase?

 

16 - What is your "magnificent obsession"? You must have a passion so deep that

everyone who you talk to understands what you stand for and what you want to

accomplish. When you build your obsession and ingrain it into your soul - nobody will

be able to derail you from obtaining your goal - no matter how negative they are.

 

17 - A 30 second personal drill you must do. Ask yourself – am I having fun? What

could you do to enjoy your life more? How big or small of a company do you want to run

(2 people or 200 to manage)? What would happen to your business if you decided to take

a month off? Once you have these answers you now understand areas you MUST start

working on immediately.

18 - Your customers are marketing geniuses - they know exactly what they want and it

is your job to find that out. Find ways to phone, email, fax or talk to them about their

needs, wants, desires, passions, concerns etc. When you know what type of a company

they want to deal with - you have your ticket to fortunes. People deal with you because

they want you to change their life - do you deliver on their wants?

 

19 - Always follow your gut feelings, intuition and instincts - they will lead you in the

right direction. If you do not know how to tap into these resources or want to build on

them to strengthen them - learn how. There are a multitude of resources out there

including the http://www.moonlightmovitation.com guide that show you step by step how

to build on them.

 

20 - What would you do differently in your business if it was treated like a movie

theatre? Admission is charged at the door and word travels quickly if it is a box office

hit or a box office flop? How would your movie be received?

 

21 - Referrals can be one of the most important tools you can use to exponential

grow your business. There are hundreds of ways to generate referrals. Do you use any

of them now? How could you reward people to refer others to your business? If you

have not done your job on making your clients happy - you cannot ask for a referral. Are

you comfortable asking? Some of the tools available to generate referrals; pay them per

lead, ask your competition, bribe people in a fun way, ask your vendors, automate the

referral process, donate to charity, be outrageous, put on an event, publicity, conference

calls, ask, family and friend programs and there are many many more. The key is though

to start writing down ideas on what works for you. Then start doing it.

 

22 - Think about the lifetime value of your clients. Maybe your front-end sale is $40

but how many times will they buy in a month, a year, a lifetime? Add the numbers up -

what is 1 client worth to you in a lifetime? How much do you spend to obtain 1 new

client? Do you see the difference here? Most people spend under $10 to obtain one new

client and yet the lifetime value of that client is $1,000. Do you see the problem? For

every $10 you invest you receive $1,00. How many $10 bills will you now invest in

client acquisition?


 

23 - Ask - "who else does business with my ideal client?" Now go talk to those people

- competitors or not. Explain your mission in life and the goal of your business. Find out

how their business is doing and if they are looking for new ways to generate business.

Start finding ways to deal with everyone that your clients buy from.

 

24 - What can you say to your clients or prospects to make them ask "huh, what did

you just say?" Make your statements so outrageous that they ask you to prove it. And

then prove it.

 

25 - If you are in a retail business - do not sell the products. Sell the experience of your

store. This is the biggest reason retail business go out of business so quickly - they are

there to discount products - and that is it.

 

26 - Set the buying criteria for your prospects. One they have seen your offering -

they have to reevaluate how they decide who to buy from because you made them realize

- you are the only one that provides an experience as high quality as you do.

 

27 - Plan your long-term strategies before you plan your tactics. Strategy shows

where you plan on going, who you want to be, and what types of clients you want as your

friends. Tactics show how to get all of your strategy accomplished.

 

28 - Use risk reversal in your offer. Make it so your clients come out so far ahead by

dealing with you they would be stupid not to. Even if they decide that your product is not

for them and they return it - they still come out of the deal with the refund and many

bonuses that they never had before dealing with you.

 

29 - Ask yourself - "Is my business a refreshing alternative to all others?" If it is not -

make it so. You do not want to be mainstream - or you will be out of business.

 

30 - When you fall in love with your clients more than you love your business - you

have it figured out.

 

31 - Are you living your life like your business preaches? If not, start now. You will

be out of business in no time if you don't.

 

32 - One hour every week - work on your business as opposed to in your business.

Most people get so caught up in the day-to-day grind of making everything work

properly, generate leads, close sales, deal with questions etc. The sad thing is that

working in your business you forget about working on your business and where you want

it to go. So once a week, every week - block off an hour and work on your strategy for

the year and where you want to be a year from now.

 

33 - Anything you are not #1 or #2 in your business or industry - get rid of it. Focus on

the areas you do exceptionally well and forget about the rest.

 

34 - Ask yourself and your clients what else they are buying that is related to what

you offer. How can you add it to your product mix? How can you joint venture with

people that offer it?

 

35 - Call back all those that said no to your offer. Offer them a special discount,

incentive or offer - and tell them why you are doing this.

 

36 - Learn how to barter. Look around at people you work with, want to work with or

you are fascinated with their business or products. What types of products or services do

they need to make their lives easier? Where can you find those products or services? Can

you find ways to trade products for products or services for services or variations of

these? 

Apply this to people you want to work with - help them out and they will be

forever grateful.



37 - Dare to do what no one else does.

 

38 - Follow your hunches and see where they take you.

 

39 - Make an outrageous claim or challenge. Don't worry about how you can meet the

challenge - just get out there and do it. Your mind will find ways to meet the challenge

when the time is right.


40 - Always remember that if you don't do it - someone half as smart and half as

nice will do it. 



41 - Create an itch they have to scratch. Make something known to them that they

may have never thought of. Make it so important to them to find the answer or solve the

problem.



42 - Always tell prospects right from the start what you are about to do and why

 

43 - Small incremental improvements leveraged by technology leads to incredible

breakthroughs. 



44 - Forget about inside the box or outside the box thinking. Get rid of the box !

 

45 - Find a script that works for selling your clients. Then document the script.

Improve it and test variations of it. Do this consistently every day. Remember that

whoever has the best words in the best order - wins.



46 - Write down every objection you hear. Put one objection at the top of the page

then write down your responses to that objection. 



47 - Bring up the objections before your clients do. If you don't they will be thinking it

so address it before you lose the deal. 



48 - Always remember to find ways to up-sell, cross-sell and down-sell while you are

making your offer. 



49 - Create momentum in your business - Find a new trial - implement it - test it -

introduce next - implement it - test it - modify it - implement it - test it .....



50 - Would you sell your product or service to your mother or father? If you

wouldn't, then reconsider what you are offering.



51 - If you send out catalogs to your clients - do you send a sales letter with it? If not

you are missing out on a 30 - 300% increase in sales. 



52 - Barter knowledge based products or services. Knowledge is power and if you

have specialized knowledge it is worth a significant amount to people.


53 - Build yourself multiple mastermind groups. Form some inside your industry,

some outside your industry, client mastermind groups etc. Make it worth their while to

 

54 - Continually test old techniques that used to work and have not been tested in a

while.