Tuesday, April 22, 2014

SEO Growth Hack: Piggy-Back For Fast Rankings

The Myth

You’ve probably been led to believe that it takes months to get a first-page Google ranking, but this simply isn’t true. In this post, I’m going to share a simple SEO tactic to get first-page rankings in as little as 1 week.
When most people think about SEO, they typically only think about getting their own website to rank in Google. But when you publish content on high-authority websites, you can get ranked in Google much faster.

What is a high-authority website?

A really big website that gets a lot of traffic. Like YouTube, Facebook, and Scribd.

Here’s why leveraging high-authority websites works:

It takes a lot of time and effort to build up your website’s reputation (attracting links, etc). But when you publish content on a high-authority website, you piggy-back on that site’s reputation.

Follow These 2 Simple Steps

Step 1. Identify your target keywords

You’ll have the best luck if you target 3-5 word “long-tail” keyword phrases, so you face less competition for the top spots in Google. Use Google’s keyword tool to identify these phrases. You can also use this “piggy-back” strategy to dominate the first page for your personal name or company name keywords.

Step 2. Publish content on high-authority sites

It’s really easy. All you have to do is include your keyword early in the title of your content, and you’ll often start ranking in Google in a matter of days. Here’s a list of high-authority websites where you can publish content:
Video websites
Press release websites
Social networking sites
Doc sites 
In addition, you can publish guest posts on high-authority blogs, get interviewed on internet radio shows (e.g. blogtalkradio.com), and the list goes on and on…

Example #1: Google Adwords Checklist


We wanted to get ranked for the long-tail keyword Google AdWords Checklist. So, we created a post on our blog, and we also created a YouTube video. As you can see below, the YouTube video ranks #1 in Google, and our blog post ranks #2:
The video started ranking on the first page of Google in a matter of days.

Example #2: Main Street ROI Brand Reputation


We’re also using this “piggy-back” technique to establish our brand reputation. When you Google our company name, What's Hot, our content fills up the entire first page of Google’s results.

I recommend you create branded pages on authority websites ASAP, so dominate the first page of results when prospects, customers, partners, and journalists are checking you out in Google.

I’m assuming you provide top-quality products and services and you have a solid reputation. But as you grow you’ll probably have some disgruntled (or outright crazy) customers. And you’ll probably get some complaints and bad reviews online at some point or another. It’s almost inevitable. And that’s why it’s never too early to start establishing and protecting your brand reputation.

This “piggyback” tactic is the sort of thing that reputation management companies charges hundreds and thousands of dollars for, but you can easily do it yourself for free.

Days not Months

The bottom line: Stop buying into the belief that you have to wait months to get ranked in Google. Go publish content on high-authority websites and you can crack the first page in a matter of days.

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